Fast accesses

July 26 – 29, 2017, Chicago, IL, USA



THE 16th ANNUAL COLLISION REPAIR EDUCATION FOUNDATION (CREF) GOLF FUNDRAISER will be held on Monday, July 24, at Harborside International Golf Course, located just minutes from the Chicago Loop. It’s the only facility with two of Golfweek magazine's "Best Courses You Can Play in Illinois" awards. Join the Foundation for a great time and help raise additional funds for a worthy cause. For more information, visit

THE COLLISION INDUSTRY CONFERENCE (CIC) will take place from 8:30 AM - 5:30 PM on Tuesday, July 25, at the Hyatt Regency McCormick Place, with a reception to follow. (CIC) is a forum comprised of participants from all industry segments for the expressed purpose of discussing and exploring the challenges they share. The conference is open to all industry professionals including repairers, insurers, paint and material companies, equipment manufacturers, vehicle manufacturers, data providers or representatives of trade associations. There will be an "open mic" time for participants to address their concerns.

ADVANCED TECHNOLOGY & DIAGNOSTIC REPAIR FORUM will be presented by the Automotive Service Association (ASA). The forum will focus on new technology including sensors, cameras, accident avoidance systems, wireless communications and more. If you are involved in the collision repair industry including repairers, executive and management staff from MSOs, networks and franchisors, insurance professionals and technology providers – this is for you. Join us on Wednesday, July 26, 8:00 AM – 12:00 PM at the Hyatt Regency McCormick Place.

MSO SYMPOSIUM allows you to get in on the discussion of the issues facing the industry. Happening on Wednesday, July 26, from 12:00 PM to 5:30 PM at the host hotel, Hyatt Regency McCormick Place.

THE BUSINESS OUTLOOK CONFERENCE is scheduled for two half-day sessions on Wednesday and Thursday. This is another opportunity for distributors and others to receive information, insight and awareness of the economy, legislation, telematics and technology and their impact on the automotive industry and market.


INTERNATIONAL NIGHT: Headquartered in Chicago, the German American Chamber of Commerce of the Midwest will host an International Night reception at 6:00 PM on Wednesday, July 26. The reception will allow attendees to meet members of the international business community and expand their networks by connecting with more than 100 of the most innovative minds of the industry.

A NIGHT AT THE MUSEUM: A networking event for attendees and exhibitors with free food, open bars, music and cars. From 6:30 - 10:30 PM on Thursday, July 27, at the Field Museum. The museum's exhibits will be open to all attendees.


AUTOMECHANIKA TRAIN STATION: Exhibitors from around the world will share how to become more efficient using their products and services. Training every hour.

Thursday, July 27th 11:30 AM – 12:00 PM
Creating An Effective Marketing Strategy For Your Auto Body Shop
Presented by Lee Emmons, Chief Marketing Officer, AP Media

Many shop owners have a great deal of anxiety or ambivalence about investing in online marketing. Few marketing providers have a good grasp on collision repair, a complex industry in a period of rapid change and transformation. As a result, many have been burned by ineffective marketing solutions. In this presentation, we'll explain why cookie cutter marketing strategies don't work for auto body shops. We'll show you what an effective marketing strategy looks like - one that provides you with a measurable return on your investment, customized to influence the unique concerns of the collision repair consumer.

CAREER CONNECTION: Looking to make a change or tackle a new challenge? Want to connect with the hottest jobs in your field? The Career Connection is the place for you. Speak with career counselors, learn about résumé building, pick up your training certificates and network with the industry – trainers, associations, organizations and others.

COMMITMENT-TO-TRAINING LOUNGE: Didn’t get enough time in class? Need to ask more questions? Just looking to talk shop with the experts? Stop by and connect with the industry’s leading trainers in a relaxed environment.

INNOVATION ZONE: Catch a glimpse of the industry's most innovative automotive products and services. Whether it's a new tool or a piece of equipment, a product advancement, new packaging or technology, this is where to find what's cutting-edge in the automotive aftermarket.


The Collision Repair Education Foundation announced a goal of raising $100,000 for Chicago Public School and City Colleges of Chicago collision school programs by NACE Automechanika Chicago this July. The Collision Repair Education Foundation will be gathering support and donations from individuals and businesses that will be used to help Chicago collision school instructors ensure that their students receive the best technical education possible. Tax-deductible donations towards this initiative can be made online by selecting the "Chicago Schools Fund" or by texting "CHI" to 4-1444 and an individual can select the amount they would like to donate. A check presentation will take place on stage during NACE Automechanika Chicago, Wednesday, July 26th at 4:00 PM.

National Auto Body Council will be donating 4 vehicles for the Recycled Rides™ event on Thursday, July 27 at 12:00 PM. Two of the recipients will be veterans and two civilians. Join them as we celebrate this awesome donation.

RSG is a network of industry leaders committed to helping collision shops optimize their refinish process and outcomes to improve profitability for shops, while maintaining the product and technical expertise of its partners. Fusor will now be part of the full line of products that Saint-Gobain distributes to body shops in the US, Canada and Mexico. Get all the details on the big announcement on Thursday, July 27 at 2:00 PM.

The Automotive Management Institute is a 501(c)(3) nonprofit organization dedicated to providing industry-recognized professional management designations, certificates and career paths to the service and collision repair segments of the automotive industry. We are pleased to announce the 2017 graduation celebration at NACE Automechanika Chicago, Thursday, July 27th at 5:00 PM. Support the graduates and their accomplishments.

OE COLISEUM: Your one-stop shop for all OEMs: Toyota, Nissan, Fiat/Chrysler, GM and more. Come see what’s new, get trained on each of their products, expand your knowledge and become more competitive.

SCAN-A-PALOOZA: Listen to industry guru, Mike Anderson, as he gives real insight into the world of diagnostics. Then get up close with a variety of companies as they demonstrate their products on a range of vehicles - all happening right on the show floor!

SPRAY ZONE: Don't just look. Stop by this area and test out new paint, paint guns, accessories and more.

THE COLLECTION – DEALER DRIVEWAY – THE PARKING LOT: Don't miss the hottest cars with the coolest vibe in these special vehicle areas! From the newest to the antiques, we will cover it all!

THE HOT SPOT WELDING CENTER: Get a birds-eye view of welding techniques all day, every day.

THE SHOP OF THE FUTURE: Powered by AutoVitals, experience each of the many sections of a full-service shop. See how you can make large and small changes to bring your shop into the future.

TOOL ALLEY: Take a walk on the wild side and check out the latest, greatest tools and equipment hitting the market.

TRUCK COMPETENCE: Interested in the big trucks? Check out the heavy duty industry's newest vehicles, aftermarket parts and advancements.